This is a long blog, and while it’s specifically for Home Inspectors, it really shows the benefits of learning from other people in the same profession. This really addresses the key marketing topic of “What business are we in?” Greatest
Small and medium business owners feel surrounded by confusing technology. By giving them clear ideas of what is needed for their business and growth stage, you will get their interest. Too many I.T. people talk I.T. without addressing business issues.
When the competition is all moving in 1 direction, you need to watch them, and the customers – then choose what’s right. There will always be room in the market for your unusual services, if there are enough customers. From
Attending networking has great value in getting new contacts. By doing 10 minutes of preparation, you can boost results and be more efficient with your time. Then you can find the right type of group, and they will welcome you.
Easily the most common comment I hear from successful home inspectors is something like “all the good real estate agents know me”. Some Key Small Goals Meet with single agents every week Do presentations at brokerages every week Organize your
When you finally get to talk with someone about a possible contract, you need to be Not Average. Being memorable requires pictures people want to see, documents that impress them, and leave them with a sense that you can be
Simple ideas that make a huge difference in how potential customers think about you. 1. Web Home page clearly identifies who you can help 2. Graphics and colours fit your business 3. Short text is easy to read 4. Show
Before you attend a networking event (and hope to get a pocket full of business cards from new contacts), do these 3 things: • What few important facts do you want to learn about others – to judge their value
In Metro Vancouver & the Fraser Valley, there are a lot of contracting opportunities and a lot of competition. Too often, your competition starts with low-balling the price. Instead, you need to find the people ready to discuss quality and
In the next 1-2 minutes, can you see the total of all your possible deals for the next month, so you can estimate income, if you need resources and other important planning? Get all your contacts (past customers, potential customers,